AI is changing how people see search engines now. AI overviews have changed the game how people approach SEO. But, individuals are still confused whether their business needs SEO anymore or not. Well, we will discuss the same thing in this blog, so stay till the end.
SEO or search engine optimisation is one of the most effective ways to promote a brand, and we couldn’t agree more because it has shown better results and increased visibility from the beginning, and it will do so in the future.
How SEO Promotes a Brand?
What does an online business crave for? Visibility, interaction, better communication, reviews and building trust, right? What if we say SEO can do all of this for you? Yes, you heard it right.
SEO can promote a brand by increasing its online visibility and authority, building trust with users searching for relevant products or services, and guiding them through the sales funnel with valuable content.
It can turn awareness into loyal customers through higher rankings, better user experience, and strategic keyword use. It turns your brand into a recognised solution, familiarising users with your name and making them more likely to choose you.
Can AI Work without SEO?
If we have to give a straightforward answer, then yes. Even if AI can work without SEO, it is still crucial and effective for businesses. AI can change SEO, but it does not mean your business doesn’t need it anymore. SEO still matters even if there is AI. Here is why you still need SEO:
Fuels AI Models
SEO provides the vast, structured and authoritative data the models need to train on, learn from and source answers from in real-time. Also, SEO is essential for AI overviews like you see on Google.
Large Language Models (LLMs) and AI search features (like Google’s AI Overviews) are trained on massive amounts of text scraped from the open web. Well-optimised, high-quality, and publicly accessible content on websites serves as the fundamental knowledge base for these systems.
Source of Trust and Authority
SEO builds trust and authority by signalling quality and expertise to users and search engines through high-ranking, helpful content, transparent E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals, strong backlinks, consistent online presence, and excellent user experience, creating a virtuous cycle where higher visibility leads to more user confidence and better rankings.
Ranking high (especially on page one) signals to users that search engines endorse your site as a top answer, creating instant trust through “trust transference”. These top website also contributes to AI models.
Technical Foundation
Technical SEO is the foundational layer of search engine optimisation, focusing on your website’s backend structure to ensure search engines can easily find, understand, and rank your content, making it discoverable and usable for users, without which even great content and backlinks fail.
It’s like the blueprint and infrastructure of a building, ensuring everything else (content/on-page, links/off-page) can stand and perform well. Without a solid technical base, brilliant content can’t get indexed, and great backlinks won’t matter. A technically sound site is more stable and scalable, supporting long-term organic growth.
Commercial and Local Intent
SEO is highly effective for commercial and local intent by capturing users actively seeking products or services, driving qualified traffic, boosting local visibility in map or search results, and increasing calls or sales.
It does help build trust through reviews and consistent presence, and gives local businesses a competitive edge with high conversion rates, as people searching locally are often ready to buy.
It works by optimising for “near me” and location-specific keywords, appearing in the Google Map Pack, and building local authority, turning high-intent searches into tangible business results.
We can clearly say AI has raised the bar in the SEO world. It reinforced to creation of high-quality, well-structured, authoritative and best content. It does benefit both human-created content and artificial intelligence (AI) algorithms.
A hybrid approach, combining AI’s efficiency for tasks like research, content outlines, and optimisation with human creativity, fact-checking, and strategic thinking, often yields the best results.
Final Thoughts
AI and SEO go hand in hand; they work together and deliver the best results. A well-structured content is always considered best for SEO strategies and AI overviews.
If you are building your website for Google or other search engines, you definitely need professional guidance. Do look for an e-commerce seo company that can help you build trustworthy content that can stand out from the crowd and increase visibility and sales.
