With the rise of social networking sites, the dynamics for brand marketing have never been this different. Though paid advertising campaigns generate traffic to your website, content marketing also runs on the side.
So naturally, you must think that you’re ticking all the right boxes.
However, if your website traffic is going well, but the same progress isn’t showing up for sales, then there’s a problem. To find the solution, it’s high time you ask yourself this question.
Are these marketing tactics enough for building trust with prospective customers?
The answer’s clear and simple: if you’re strategizing it right, then it’ll be enough.
In truth, traffic doesn’t guarantee sales, but the chances increase with the help of a creative digital agency in USA. And the faster you catch up with this idea, the better you’ll be able to design an effective marketing strategy.
Keep reading to get better insight.
Sales & Traffic: How a Creative Digital Agency In USA Can Help
From your phone screens to 3D anamorphic billboards you see in Times Square, branding tactics drive the course of sales everywhere.
The tactics that were previously used for helping make a brand visible, such as panaflex billboards, have long been redundant. Instead, more visually appealing marketing tactics are being used to make brands grow familiar with the general public.
Since brand visibility indicates how well a business is going to do in the market, you have to keep an eye out for the right creative agency. Not just for handling your marketing strategy, but to effectively utilize what your company has to offer to boost its growth.
So, How Does a Creative Agency Help With Sales?
The public or your target audience isn’t that naive. They know what advertisements are. And the same goes for your intentions— which is to sell out your product or services.
So, what would actually compel them to make the purchase?
Fancy adverts? Catchy commercials? Or stunning visuals?
Beyond these options, the answer’s simple. Adverts don’t sell. Trust does.
So, a creative digital agency doesn’t need to be direct about user needs. Instead, they play smart & focus on building trust.
Making the target audience realize that something’s missing in their life isn’t something your company can do alone.
You need help from individuals who actually know the psychology of marketing and trust building. With a creative digital agency in USA, you can anchor your business to the needs of your target audience. Not only does their expertise help with generating website traffic, but it also boosts the chances of sales growth.
However, if you stick to redundant methods of attracting customers, then you’re most likely following an ineffective strategy.
Why Your Current Marketing Strategy Isn’t Working Out
There are several reasons why your current marketing strategy isn’t working out as effectively as you expected it to.
Experts at one of the leading creative agencies in the USA, Apex Web Studios, are also of the opinion that a poor strategy may not be the only reason why your website isn’t making sales nearly as much as it’s generating traffic.
In fact, additional factors come into play for driving sales or building trust with customers. It may be that your website doesn’t look as appealing to its visitors, which makes them tap on the homescreen button before they ever make it to the CTA of your blog.
Here’s a detailed list of factors that impact your website traffic, according to a creative digital agency in USA.
1. Website Has an Ineffective Interface (UI)
The UI (User Interface) of your website has to be effective and tick all the boxes of trust building. From the color scheme of your logo to the font style of your website, the interface has to be pitch-perfect. Thus, every decision your UI team makes leaves a calculated impression on your website visitors.
For instance, if your business focuses on providing healthcare services, then it won’t be a very appealing look if it has a black and white color scheme. Nor would a Montserrat font style work to drive in traffic. This industry demands clean, smooth-looking UI designs— something that would ultimately help with building trust with consumers.
If your website has a poor interface, the visitor won’t stick around long enough to place an order. This results in bounce rates, cart abandonment, and significant loss of revenue.
2. Unappealing Visuals & a Compromised User Experience (UX)
The User Experience (UX) is directly tied to the concept of UI. While the interface depicts your business’s appearance on the digital platform, the UX determines how the visitor navigates through it.
In simple words, UX is the overall user journey on your website to find a product/service of their choice. So whatever you store on your website, along with information placement, everything amounts to how well the user interacts with it. For a creative digital agency in USA, this leaves a considerable impact on how well the user is satisfied with what they’re seeing on your website.
If your website’s UI and UX aren’t user-friendly, then it means that the process of navigation is difficult for visitors. This characteristic is a major drawback for your business as it compromises the problem-solving intent of your website.
3. Incompatibility With Smartphone Dimensions
The probability of accessing websites through PCs has reduced significantly in recent years. This only means that the traffic your website is getting is primarily generated from smartphone usage.
According to multiple sources, more than 50% of websites generate traffic and close deals through smartphones.
The reason for this is quite simple. Smartphones are portable and easier for people to access than large electronic systems, such as laptops or PCs.
So, whenever they think about ordering something, a simple Google search can help them effectively land on your website’s service page. However, that too is only possible when you’re sure that your content is according to SEO optimization. (Check #4 for brief info on SEO.)
Though if your website is only designed for PC users, then it won’t perform well among the smartphone audience. The fonts would look increasingly small, and the banners wouldn’t be visible either. Therefore, you have to remain inclusive in terms of how people reach your business via online platforms. As a business owner, you can’t afford to compromise your target audience with an irrelevant interface for smartphone users. Fortunately, this problem can always be solved with the help of an experienced creative digital agency in USA.
4. Poorly Written Web Content
Beyond the factors of how the website appears to your audience, it’s far more important how it represents your business. Though according to a creative digital agency, a considerable degree of traffic generation has to do with how the website looks. However, the sales ultimately come down to how the content is written on the website.
If your business offers professional coaching to job aspirants but lacks quality content on the website, then it’s a contradiction. Not only would poorly written content be a breach of trust between your business and the client, but it’ll also drive away future traffic.
Poor grammar, irrelevant content on your website, or poor SEO optimization of keywords aren’t good for your business. If you allow such a flaw to persist and remain unchanged, it’ll consequently result in decreasing the sales numbers.
To bring in sales while generating website traffic, you need to consult an agency with ample experience.
5. Wrong Target Audience
In order to write the right kind of content for your website, you need to have a well-defined buyer persona. Without this, you won’t be able to know what your target audience is missing or what they’re in need of.
How they think, their age, gender, preferences, and other demographics play a key role in formulating a near-accurate buyer persona. If this persona isn’t well-defined, you’re going to bring an audience that only needs information— not partaking in sales.
For example, if your business sells furniture in the state of Texas only, then you’ll accept orders from within the state. However, if your website ends up driving visitors from another continent, then that kind of traffic isn’t useful for you.
To counter this problem, you need help from a creative digital agency in USA. With effective collaboration with their team, you can devise a buyer persona that helps give direction to your web content.
In this manner, Google’s algorithm would divert the right kind of target audience to your website.
6. Lack of Trust & Social Endorsements
If your website is all about services and products, then it won’t be enough to build trust with the visitors. You need to understand that when people come to place an order on your website, they need customer experience proof. Testimonials, reviews, videos, and ratings, everything has to be above average to build trust with the users.
“Are people satisfied with their service?”
“How is the quality of their products?”
“What do clients have to say about them?”
These are some of the thoughts that are persistent with users as they navigate through your website. The thing is, such questions hold more importance than they’re given credit for. The factor of trust building ultimately drives the user to make up their mind to place an order.
So, whether or not your website features testimonials determines if your business is worthy of user trust. And not just any kind of testimonials. You need concrete, genuine reviews that don’t sound too salesy.
If they do sound salesy, they become a major giveaway that the reviews aren’t organic, even if they’re real. Note that all renowned creative digital marketing agencies believe that this perception leads to an increase in your website’s bounce rate.
Boost Your Sales With the Right Agency Today
No one knows your business plan, its products and services better than you do. Similarly, you know the value of what your business offers in the market, i.e. why do people need it.
Though at the same time, you might not have an expert insight about how the mentality of your customer base works. With that being said, you need the help of a creative digital agency in USA to get a better idea of how you can anchor your business according to your target audience’s perceptions.
In reality, the perception of your website’s visitors impacts how well your business is going to perform in the market.
Your website design and content don’t just determine how long the visitors will stay on your page. Rather, these factors primarily aim to attract the target audience (according to the buyer persona) — compelling them to generate sales.
If you aren’t satisfied with how your website is performing, then it’s about time you consult with the right agency. Though there are many creative marketing firms working in America, you have to pay close attention to the best ones.
To get started, you can always check out Apex Web Studios, which is a creative marketing agency working with over 100 websites under its management. Not only that, but their client satisfaction rate is also considerably good.
If you wish to test the waters for your business marketing strategy & boost your sales numbers, check out their website.
